Marketing Management Course: Why it has gained popularity
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How a marketing management course teaches about the extensive business world


Today, marketing management courses have gained popularity in India and abroad. Let us trace its reasons and sudden upsurge. The business management field mainly deals with managing daily business tasks at any organisation. Also, with the growing start-up and e-commerce culture, every business today needs to be managed strategically and efficiently, keeping profitability in mind. There is where marketing management experts come in. They organize, plan and examine a firm's marketing plan using accurate market knowledge, usually attained through research and surveys.

India is a flourishing economy with the inception of numerous start-ups every year. With the opening up of new firms, the country needs managers who have accurate knowledge of market trends and business management. For example, a company may require a manager to handle its marketing campaign. Likewise, a manufacturing firm may need a manager to plan out marketing goals and objectives to raise the firm's operations and its supply chain. 

“One of the things about management education is that it lets students know what kind of career they are interested in and accordingly train for it.”

The above statement tells a lot about the marketing management course. However, students also have to find the right educational institute that offers such pedagogy. 

What should be your ideal preference

Shiv Nadar University, Delhi NCR offers MBA under its School of Management and Entrepreneurship (SME). The school focuses on strong entrepreneurial learning and critical thinking approaches. The school encourages real-world problem-solving building through mindful industry-academic engagement. It is committed to building innovative leaders who are ready to take up any challenge posed by today's competitive digital economy.

The two-year MBA course offered by this school will be intrinsically multidisciplinary and research-driven. Students, pursuing this postgraduate course, shall receive education beyond textbooks and classroom learning. They will be introduced to ultra-modern forms of learning such as experiential learning: live projects, case studies, simulations, and field and industry visits. Apart from practical knowledge, students will also get the opportunity to explore new-age areas that are gaining traction in today’s e-commerce industry. In addition to this, a specialised MBA has a better probability of offering students Industry-ready knowledge that employers would demand. It also keeps students well placed in the market, thanks to their area of expertise — even during turbulent times.

They can choose to do specialisations in areas like:

1. Data Science and Analytics 
2. Digital Finance 
3. Marketing 
4. Human Resources

Every year lakhs of students complete their MBA program with dreams of landing a lucrative job. However, there is no job security commitment guaranteed by their universities. Shiv Nadar University, Delhi NCR does not come into this category of universities. The varsity's Career Development Centre (CDC) supports students in managing their professional life by building major ingredients necessary for them to enter the big corporate space. Students can also seek help for internship prospects from the dedicated career assistance team.

According to Shiv Nadar University, Delhi NCR’s website, MBA students received more than 98 percent of students received decent job roles during the 2021 placement drive. MBA students at Shiv Nadar University, Delhi NCR also get access to an exclusive job portal that offers innumerable job opportunities by more than 1,200 organisations.

MBA students at Shiv Nadar University, Delhi NCR can also explore the Atal Incubation Center (AIC) - created under the guidance of Atal Innovation Mission NITI Aayog. AIC claims to be a unique catalyst for young entrepreneurs who want to start their business and are keenly looking for business-related solutions from industry experts. For information like MBA course fees and MBA course details, students can check out Shiv Nadar University, Delhi NCR’s official website.

You are likely to gain success at an international level

When you opt for the right course, you unveil a plethora of opportunities for yourself. In addition, the right courses like MBA have credible recognition in the job market and can give you an edge over your peers. It could benefit you at a domestic or international level. So, utilise this informative piece to apply for job roles that can boost your career, even if you are required to transpose geographies. If you are ready to make a difference in the management world, Shiv Nadar University, Delhi NCR has exceptional academic collaborations - Peking University HSBC Business School, Shenzhen, China - for you.