Marketing Management Course - Propel Your Career to New Heights


Blog / December 27, 2023

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In a world driven by digital modification and continual innovation, the demand for well-versed marketing experts is soaring. Marketing Management courses are becoming the entranceway to success, offering a diverse blend of theoretical knowledge and hands-on experience. The marketing-centric programs impart aspiring minds with immense tools to decipher trends, harness the power of digital platforms, and build meaningful campaigns. With an emphasis on real-world application, students gain an edge via hands-on projects and industry-pertinent case studies. 

As businesses adapt to transforming consumer behavior, enrolling in a Marketing Management program emerges as a strategic investment in an individual’s career. To stay ahead of the curve, embracing the nuance of contemporary marketing becomes imperative. Remember, “The future belongs to those who comprehend the art and science of marketing management.”


Marketing Management Courses in India After the 12th

India offers a pool of courses in marketing management for brilliant minds who have completed their 12th grade. These courses typically aim to provide a great foundation in marketing principles, consumer behavior, and business strategies. Mentioned below are some popular marketing management courses in India that you can pursue to shape your career.

Undergraduate Courses in Marketing Management

Numerous universities globally offer undergraduate (UG) courses in Marketing Management, giving students a strong foundation in the principles of marketing and business. These courses typically take three to four years, covering a broader range of topics. Here's an overview. 

  • Bachelor of Business Administration (BBA) in Marketing Management
  • Bachelor of Science (BSc) in Marketing Management
  • Bachelor of Arts (BA) in Marketing Management
  • Bachelor of Commerce (B.Com) in Marketing Management
  • Integrated Marketing Communications (IMC) Program
  • International Business with Marketing Management
  • Bachelor of Business Management (BMS)

Post Graduate Courses in Marketing Management

There are ample postgraduate (PG) courses available globally for those looking to deepen their expertise and elevate their careers in marketing. Here's an overview, including the two finest courses.

  • Master of Business Administration (MBA) in Marketing
  • Master of Science (MSc) in Marketing Management

Doctoral Courses in Marketing Management

Doctoral programs in Marketing Management are typically curated for individuals with solid academic backgrounds and a keen interest in conducting cutting-edge research in the field. Here’s an overview.

  • Ph.D. in Marketing
  • Ph.D. in Business with a Concentration in Marketing

Bear in mind that these are just a few examples of courses that you can contemplate to elevate your business skill sets and in-depth knowledge.

Navigate the Intricacies of Modern Marketing with Confidence with a Marketing Management Course @ Shiv Nadar University (Institution of Eminence)

Shiv Nadar University is one of the pioneers in offering research-centric education. Founded in 2011 by the visionary entrepreneur Shiv Nadar, the university has rapidly gained prominence due to its dedication to academic excellence and innovation.

The university offers an all-inclusive array of undergraduate, postgraduate, and doctoral programs across numerous disciplines, for example, engineering, natural sciences, humanities, social sciences, and management. The curriculum is meticulously curated to foster interdisciplinary learning, promoting a holistic approach to education.

The campus features cutting-edge infrastructure, including high-tech laboratories, contemporary classrooms, and extensive libraries. What sets this university apart is that it places a strong emphasis on research, empowering and encouraging students and faculty to engage in impactful projects contributing to advancements in their respective fields.

As stated above, committed to fostering a global perspective, Shiv Nadar University has established collaborations with renowned international universities, giving students with exposure to diverse cultures and academic experiences. Under the School of Management and Entrepreneurship, it offers four comprehensive marketing courses tailored to mould individuals into potential global leaders. This range of programs includes:

Among these, the Bachelor of Management Studies (BMS) and B.Sc. (Research) in Economics & Finance are the two marketing management courses accessible after 12th grade. In contrast, the Master of Business Administration (MBA) is a postgraduate-level program, and the Ph.D. in Management is a doctoral program specializing in marketing management.

Revolutionize Your Marketing Management Career

The surge in demand for adept marketing professionals is evident. Marketing Management courses serve as a door that provides a blend of theory and practical skills. Emphasizing real-world applications, these programs equip students with tools to decode trends and create impactful campaigns, making them strategic investments. If you want to be a part of the magnificent course in marketing management, enrol now at Shiv Nadar University.