Marketing Management Course - Master the Art & Science of Marketing


Blog / October 20, 2023

marketing management coursemarketing management courses after 12thbest marketing management courses

A marketing management course enables you to master the art and science of marketing by diving deep into the art and science of crafting compelling campaigns, understanding consumer behavior, and leveraging unique strategies to drive business success. Whether you're a seasoned professional or new to the field, this course is designed to equip you with the skills, knowledge, and insights needed to master the dynamic realm of marketing.

According to a report from Statista, the employment outlook for advertising, promotions, and marketing managers shows a projected 10% growth between 2021 and 2031, surpassing the average rate across all professions. On average, around 35,300 job opportunities for these roles are expected to emerge annually over the next decade.

Why Choose a Marketing Management Course?

Choosing a management course in marketing offers a multitude of compelling reasons that can enrich your professional journey and open doors to success. Here are some reasons to opt for this course:

  • Gain insights into strategic marketing planning, enabling you to create effective campaigns that align with organizational goals.
  • Understand consumer behavior, market trends, and competition to make informed decisions that drive business growth.
  • Learn techniques to develop and enhance brand value, establishing a strong market presence and customer loyalty.
  • Acquire essential digital marketing skills, harnessing the power of online platforms to reach a broader audience.
  • Understand international marketing dynamics, preparing you to navigate diverse markets in a globalized world.
  • Access a wide range of job opportunities, from marketing manager to brand strategist, digital marketer, market researcher, and more.

Ultimately, opting for a course in marketing management empowers you with the knowledge, skills, and confidence to thrive in the dynamic world of marketing while making a significant impact on businesses and brands.

Types of Marketing Management Courses

One can undertake management courses in marketing at any level while building a career. You may start as soon as you are done with your 12th, or you might go for it even after completing your graduation.

UG Courses in Marketing Management:

Undergraduate courses vary in content, focus, and structure across different universities and colleges. Basically, it is a comprehensive program that covers core marketing principles, consumer behavior, market research, digital marketing, branding, and sales management. Some of them are:

  • Bachelor of Management Studies (BMS)
  • Bachelor of Science in Marketing Management
  • Bachelor of Business Management in Marketing (BBM)
  • BA Hons Business Marketing Management
  • Bachelor of Business Administration (BBA) in Marketing Management
  • Bachelor of Commerce (B.Com) in Marketing Management

PG Courses in Marketing Management:

Postgraduate courses in marketing management offer specialized and advanced education in various aspects of marketing strategy, analysis, and leadership. Here are some examples of different types of postgraduate courses in marketing management:

  • Master of Business Administration (MBA) in Marketing
  • Master of Science (MSc) in Marketing Management

Ph.D. Programs in Marketing Management:

These courses provide advanced education and research opportunities for individuals looking to contribute to the field through scholarly work. Here are some different types of Ph.D. programs you might find in the realm of marketing management:

  • Ph.D. in Marketing
  • Ph.D. in Business with a Concentration in Marketing

These are just a few examples of some of the best marketing management courses, and there are many more specialized and advanced courses available to cater to different areas of interest and expertise.

Sharpen Your Marketing Skills with a Marketing Management Course at Shiv Nadar University (Institution of Eminence)

The School of Management and Entrepreneurship at Shiv Nadar University imparts a robust entrepreneurial emphasis. It cultivates critical thinking skills throughout its diverse range of programs, including undergraduate, graduate, doctoral, and certificate courses. These offerings are enriched by a pedagogical approach rooted in real-world problem-solving scenarios, led by seasoned faculty from esteemed global educational institutions, as well as accomplished industry leaders and practitioners.

The School offers four enriching marketing courses designed to shape individuals into prospective global leaders. This array of programs encompasses:

Bachelor of Management Studies (BMS) and B.Sc. (Research) in Economics & Finance are the two marketing management courses after 12th, offered by the university. On the other hand, Master of Business Administration (MBA) is a graduate-level program, and Ph.D. in Management is a doctoral program in marketing management.

Become a True Maestro of Modern Marketing

Marketing management courses at Shiv Nadar University stand as an unparalleled opportunity for aspiring marketing professionals. As you step forward into this immersive learning experience, you are not just acquiring knowledge but becoming part of a community that values excellence, creativity, and leadership. So prepare to shape the future of marketing, armed with a comprehensive understanding of strategy, consumer behavior, branding, and more. Your path to success begins here at Shiv Nadar University.