Making the principles of digital marketing practical

Editorial / November 27, 2024

In today's fast-paced world, digital marketing has become essential for businesses to thrive and connect with their target audience. Understanding the principles of digital marketing can give users a competitive edge in the industry. Data reveal that the global spend on digital marketing is set to hit over $870 billion by 2027. 

Professor Bikramjit Rishi of the School of Management and Entrepreneurship in the book, ‘Principles of Digital Marketing: A Practical Approach,’ which he has co-authored with Sourav Choudhury, gives readers a solid foundation to navigate the complexities of the digital marketing landscape.

The book, published by SYBGEN Learning India Private Limited, combines theory with actionable insights, making it a valuable resource for marketers, students, and entrepreneurs.

“The book is structured to guide readers from the basics to advanced concepts of digital marketing. We have integrated our expertise into an accessible format in the book,” says Professor Rishi.

The book covers key areas such as content marketing, search engine optimization (SEO), social media marketing, email marketing, mobile marketing, and analytics. Each chapter includes real-world examples, case studies, and exercises, enabling readers to apply their learning effectively.

Professor Rishi, ex-faculty of IMT Ghaziabad and alumnus of Punjabi University, Patiala, says, “The book begins by explaining the fundamentals of digital marketing and its significance in today’s interconnected world. The inclusion of real-world case studies enhances the learning experience. These examples provide insights into how global brands and small businesses have successfully implemented digital marketing strategies.”

Besides giving a comprehensive overview to gain an understanding of digital marketing’s evolution, significance, and impact on modern business strategies, the book also deals with the essential skills for creating effective websites and optimizing them for search engines to increase visibility.

The other topics the book deals with include e-mail marketing strategies, pay-per-click advertising, social media marketing insights, influencer and affiliate marketing, analytics and optimization and innovative marketing techniques.

Explaining the book, Professor Rishi says, “The book is ideal for beginners who are just stepping into the world of digital marketing. However, seasoned professionals will also value its structured approach and practical tips. The book is particularly beneficial for small business owners and entrepreneurs who manage their own marketing efforts. Its blend of theory, practice, and actionable insights makes it a must-read for anyone interested in mastering digital marketing principles. With a focus on practicality and adaptability, the book remains relevant in an ever-changing digital landscape, ensuring readers are prepared for the challenges and opportunities ahead.”