The Art of Influence: Explore Careers through a Marketing Management Course

Blog / October 05, 2024

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Marketing is truly the key to defining the markets, driving economies, and uniting the world. It doesn’t matter if one is a young adult, middle-aged, or old, they are continuously influenced by marketing in one form or another. Marketing in its simplest terms, possesses the unique power and responsibility to decide, persuade, and shape the way people think.

But what is marketing without strategy? Without the creativity that fuels innovation and the analysis that measures success? This is where Marketing Management slips in. Marketing Management isn’t just about advertising or selling products; it’s about comprehending markets, analyzing and predicting trends, crafting messages that resonate with consumers, and, most importantly, driving sustainable business growth.

Why is a Marketing Management Course So Significant?

A Marketing Management course gives you the chance to propel the dynamic world of consumer behavior, brand building, digital marketing, and strategic planning. It helps you learn how to leverage data, understand market trends, and build innovative campaigns that can influence decisions. To be precise, you don’t just learn about marketing; you learn how to address and tackle it efficaciously to leave a lasting impact.

In expansion to the above paragraph, approx. 35,300 openings for these roles in the next ten years annually. Further, marketing today has evolved way beyond conventional methods. With the advancement in technology, digital platforms, social media, etc., have opened ample doors of opportunities. As the world is becoming more interlinked, industry giants need proficient professionals who can comprehend the intricacies of these space-age tools and thoughtfully implement them. Believe it or not, a marketing management course will equip you with impeccable skills and in-depth knowledge to steer this rapidly evolving world. 

The Statistics

As per the data shared by Statista, the employment outlook for advertising, marketing managers and promotions reveals an anticipated surge of more than 9% growth by the end of 2031, which is faster than many other professions. 

How Can a Marketing Management Course Lead to a Successful Career?

Advantages of Marketing Management Courses	Description
Diverse Career Opportunities	Offers various career paths in fields like digital marketing, brand management, public relations, and market research.
High Demand Skills	Equips students with critical skills in consumer behavior, data analytics, and strategic planning, which are highly sought after in today's business environment.
Leadership Development	Enhances leadership and decision-making abilities, preparing individuals for managerial roles.
Global Career Scope	Provides knowledge that is applicable worldwide, opening doors to international career opportunities.
Financial Growth	Marketing roles are directly linked to business revenue, offering lucrative career prospects.

Types of Marketing Management Courses in India
 

• Bachelor of Management Studies 
• B.Sc. in Marketing Management
• B.A. (Hons.) Business Marketing Management
• BBA in Marketing Management
• B.Com in Marketing Management

• MBA in Marketing
• M.Sc.in Marketing Management

• Ph.D. in Marketing
• Ph.D. in Business with a Concentration in Marketing

From Ideas to Impact: Dive into a Marketing Management Course @ Shiv Nadar University (Institution of Eminence)

Nestled in the heart of Greater Noida, Shiv Nadar University is well-known for its research-centric education and academic excellence. Under its wings, the university has 4 schools that offer varied programs at all three levels, and one of them is: Bachelor of Management Studies (BMS) - a four-year course.

Housed under the School of Management and Entrepreneurship, this undergraduate marketing management course is curated to equip students with essential management skills. The curriculum blends theoretical knowledge with practical applications, covering a range of subjects like finance, marketing, operations, and human resources. 

Marketing Management Course Fees at Shiv Nadar University

The fees for the BMS program are competitive, mirroring the university's commitment to quality education and infrastructure. For the first year, the tuition fee is around 7 lakhs, which roughly comes to around 28 lakhs for the duration of 4 years. 

The Core Subjects

• Financial Management 
• Introduction to Marketing 
• Economics for Business-II 
• Business Law
• Managing people in Organizations
• Value and Business Ethics

To Wrap it Up

The field of marketing is vast, exciting, and continuously evolving. By enrolling in a marketing management course, for example, a Bachelor of Management Studies, you will learn marketing ethics and step into a world of limitless opportunities. So, what are you waiting for? Enroll today for BMS at Shiv Nadar University.