Marketing Management Course - Your Next Step Toward a Remunerating Marketing Career
Blog / March 10, 2024
In this business-driven world, marketing management has emerged as a keystone for organizations aiming to stand strong in competitive markets. As higher-secondary students consider their academic and professional pathways after 12th standard, the charm of Marketing Management courses has gained significant traction, which unfold a lucrative path for a successful career.
Believe it or not, marketers are the true architects of a recognizable brand. They devise strategies to fascinate target audiences, drive sales, and promote enduring customer relationships. As marketing plays a great role in today’s economy, almost 70% of institutions worldwide have commenced offering comprehensive courses to impart students with top-notch skills and knowledge to flourish in the marketing world.
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The Road Ahead for Marketing Management Course
According to PwC's estimation, the global marketing sector has a massive value of US$ 1.7 trillion. The marketing industry pulsates with exuberance and is characterized by evolving trends, strategies, and offering customers a plethora of options. In spite of encountering massive challenges of the “bulk resignation” phenomenon, similar to other sectors, Marketing has been witnessing constant growth.
According to forecasts, there will be a 10% increase in marketing job opportunities by the end of 2030. Hence, the pathway for graduates with Marketing Management Courses after 12th grade can lead to a lucrative career.
Marketing Management Courses after 12th
Marketing Management Courses after completing 12th grade opens doors to the enticing marketing world. These undergraduate courses, especially for 12th-pass students, provide holistic training in multiple aspects of marketing, entrusting students with in-depth knowledge and skill sets required to propel them in the world of marketing management.
- Bachelor of Management Studies (BMS)
- Bachelor of Science in Marketing Management
- Bachelor of Business Management in Marketing (BBM)
- BA Honors Business Marketing Management
- Bachelor of Business Administration (BBA) in Marketing Management and
- Bachelor of Commerce (B. Com.) in Marketing Management
Be it marketing research, consumer behavior, digital marketing strategies, or brand management, students can dive into a broader spectrum of topics that are important to succeed in today's competitive business landscape.
Career Avenues after Marketing Management Courses
After completing 12th with a background in Commerce, students have a wealth of career paths to explore. Here are some popular options:
- SEO Executive
- Digital Marketer
- Social Media Marketing
- Content Marketing
- Email Marketer
- Marketing Analyst
- Marketing Assistant
- PR Manager
- Account Manager
- Brand Marketer
- Brand Strategist
And more!
Become a Marketing Maestro with a Marketing Management Course @ Shiv Nadar University (Institution of Eminence)
This is just the proverbial tip of the iceberg, as there is more to it. But the field of Marketing is highly competitive; hence, up scaling the skill set with time is essential to thrive. Also, choosing the right university plays a massive role in making your career fruitful.
The School of Management and Entrepreneurship, housed under Shiv Nadar University, is renowned for offering world-class Marketing Management courses. Dedicated to promoting innovation, entrepreneurial spirit, and of course leadership, the School offers a distinctive and positive learning environment, readying learners to prosper in the burgeoning business world.
Marketing Management programs like Bachelor of Management Studies (BMS), B. Sc. (Research) in Economics & Finance, Master of Business Administration (MBA), and Ph.D. in Management are curated to impart students with the skill sets, in-depth knowledge, and mindset required to flourish in the marketing field. Led by a well-versed team of faculty, industry professionals and others, these programs fuse robust academic work with hands-on learning and practical experiences.
The Marketing Management course curricula cover different topics such as...
- Consumer Behavior
- Market Research
- Digital Marketing
- Branding
- Strategic Marketing Management, etc.
Also, brilliant minds are exposed to innovative tools, trends, and techniques, allowing them to build a profound understanding of today’s intricate yet lucrative marketplace. Another highlight of the Marketing Management program is the focus on experiential learning. By indulging in internships, live projects, and industry collaborations, learners get the opportunity to sharpen their skills and knowledge in real-world challenges, gaining invaluable insights and practical ready-to-deploy skills that make them stand out in the competitive job market.
Further, with the university’s solid industry relations, students get phenomenal access to networking opportunities, workshops, and lectures by guests, which gradually enrich their learning experiences and also open doors to internships and jobs in organizations of repute.
Hone Your Marketing Management Skills
For students seeking to carve a niche in the diverse marketing sphere, Marketing Management courses after the 12th showcase an enthralling pathway. By entrusting individuals with impeccable skills, knowledge, and competencies required for today’s business domain, these professional courses forge the way for a rewarding and remunerative career journey in the quickly revolutionizing marketing world.