Marketing Management Course - Learn to Drive Business Success


Blog / August 25, 2023

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In this highly competitive business landscape, the key to success in life lies in efficaciously connecting with audiences, comprehending their requirements, and coming up with value-enabled strategies that set the brand apart. Marketing Management- a revolutionary discipline empowering beings to navigate the constantly evolving market dynamics and move the business towards unprecedented growth. With a tremendous blend of creativity, strategic thinking, and analysis, a marketing management course makes you learn to drive business success and opens an entranceway to the realm of influence and persuasion.

At its core, marketing management is the art of comprehending consumer behavior, crafting compelling campaigns, and constructing strong brand identities resonating with target audiences. A well-structured course in marketing management after 12th, arms learners with a versatile toolkit enclosing market research, brand management, digital marketing, consumer psychology, and so on. By amalgamating theoretical systems with real-world challenges, marketers gain the upper hand in developing universal marketing strategies tailored to vivid industries. 

The crux of marketing management degrees solely lies in cultivating advancements. In today's era, where customers' preferences shift in a blink of an eye, marketers must adapt and train themselves to stay relevant and up-to-date with their approaches. 

In crisp words, a vigorous marketing education imparts students the required skill sets to find ongoing trends, foresee market interferences, and respond with agile, data-enabled solutions. 

One of the greatest perks of pursuing any marketing management course, like BMS (Bachelor of Management Studies), is that it provides invaluable networking opportunities. In this write-up, we will discuss marketing management subjects, course duration, and the best institute from where you should pursue the course. Keep reading to know.

What Are Marketing Management Course Subjects? 

Based on the degree you pursue, the course includes a changeable syllabus. Below mentioned is a list of some core subjects- 

  • Marketing Principles
  • Consumer Behavior
  • Market Research
  • Brand Management
  • Digital Marketing
  • Marketing Communications
  • Marketing Analytics
  • International Marketing
  • Retail and Sales Management
  • Ethics and Social Responsibility in Marketing
  • Innovation and New Product Development
  • Services Marketing

Mentioned above are some of the many subjects you might encounter in a marketing management program. The amalgamation of these subjects equips students with a comprehensive understanding of marketing principles and prepares them to take on various marketing roles in today's competitive business environment. 

Moreover, the marketing management course duration can vary depending on the level you are at; for example, a course in marketing management after 12th is of 3-years. On the other hand, PG and Diploma are of 2 and 1-2 years respectively. 

In India, numerous institutions offer marketing management courses after 12th. However, only some universities or institutions can stand out. Hence, choosing the right university that ticks all the boxes is important. One university that strikes the head is the legacy of Shiv Nadar- Shiv Nadar University (Institution of Eminence). 

Stay Ahead in the Corporate World with Shiv Nadar University (Institution of Eminence) 

Shiv Nadar University (Institution of Eminence) has established itself as a prominent institution, popularly known for its exceptional programs in marketing management under the School of Management and Entrepreneurship

The School of Management and Entrepreneurship proudly offers four highly rewarding courses in marketing management curated to mold candidates into future global leaders. The spectrum of programs includes:

Each of these promising courses offers an abundance of opportunities, allowing students to gain valuable exposure to the dynamic business world and beyond. To encourage and support brilliant candidates, the university generously offers scholarships depending upon merit for those aspiring learners to pursue these exceptional courses.

At Shiv Nadar University (Institution of Eminence), these courses motivate students to excel in different domains, including accounting, economics, business development, and related studies. During a course, candidates delve into a diverse array of subjects, such as:

  • Fundamentals of Management
  • Business Economics
  • Business Mathematics
  • Computer Systems

And more!

By pursuing any of the courses in marketing management, students are assured of a transformative journey, honing their skills and knowledge under the supervision of distinguished faculty.

To Wrap Up 

Believe it or not, the marketing management program is an enticing voyage into the fascinating world of consumer insights, innovation, and brand building. With a mix of analytical prowess, creative flair, and ethical awareness, this course opens doors to a pool of possibilities. By enrolling in any marketing management course at Shiv Nadar University (Institution of Eminence), aspiring marketers can achieve the zenith even in this highly competitive business world.