Faculty at School of Humanities and Social Sciences

Subhajit Chandra

Subhajit Chandra

Assistant Professor

School of Humanities and Social Sciences


Contact Information

Dr. Subhajit Chandra holds a Ph.D. in Design from IIT Guwahati. He is currently an Assistant Professor in the Department of Design, School of Humanities and Social Sciences at Shiv Nadar University. His research interests include non-Latin typography and type design, reading psychology, cognitive studies in visual design, and new media technology and design. Among his achievements, he received a consultancy project titled 'Bilingual Branding: Redesigning of Brand Identity' from Khemka Global Infrastructure Pvt Ltd. He is also teaching as a Visiting Faculty at NID Andra Pradesh. 

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Non-Latin Typography & Type Design Reading Psychology Cognitive Studies in Visual Design New Media Technology and Design

? 2019 Ph.D. in Design IIT Guwahati ? 2013 MDes IIT Guwahati ? 2011 BVA University of Calcutta

07/18 ? Present Assistant Professor, Department of Design, School of Humanities and Social Sciences, Shiv Nadar University, Delhi-NCR

1. Subhajit Chandra, Udaya Kumar D., The Role of Letter Anatomy in Type Design: An Eye-Tracking Study of Bengali Letters, Smart Innovation, Systems and Technologies, vol 221, 2021. DOI - https://doi.org/10.1007/978-981-16-0041-8_1 2. Lakshya Gaur and Subhajit Chandra, Product Semantics: The Emotional Design Language, Smart Innovation, Systems and Technologies, vol 221, 2021. DOI - https://doi.org/10.1007/978-981-16-0041-8_50 3. Subhajit Chandra, Prasad Bokil and Udaya Kumar D., Legibility: Same for All Scripts!, Smart Innovation, Systems and Technologies. vol 66, pp. 833-843, 2017. DOI - https://doi.org/10.1007/978-981-10-3521-0_71

1. Subhajit Chandra, Indian Typefaces in Digital Platforms: Issues and Challenges. Advances in Design and Digital Communication, Digicom 2020, Springer Series in Design and Innovation, vol 12. Springer, Cham. ISBN: 978-3-030-61671-7. 2. Shahid, M., Dey, S., Chandra, S., Srivastave, A., Yadav, A. K., Bora, S., Rani, P., Chakraborti, D. (2018). Number Plate Design for Bicycles: An Approach from Aesthetic and Ergonomic Perspective, Ergonomics in Caring for People, Springer, 2018, ISBN: 978-981-10-4980-4 3. Subhajit Chandra, Prasad Bokil, Udaya Kumar D., Anatomy of Bengali Letterforms: A Semiotic Study. ICoRD?15 ? Research into Design Across Boundaries. 1, Springer India, 2015, ISBN: 978-81-322-2232-3

1. One-week invited talk on ?Introduction to Aesthetics? at NID Andhra Pradesh between 19th to 24th September 2022. 2. One day talk on Typography - 'Let's Talk Typography' organised by IDA - India Design Academy on September 19, 2020. 3. Two days Typography Workshop (September 5-6, 2020) on 'Fundamentals of Typography' at School of Design, University of Petroleum and Energy Studies, Dehradun.

1. Title - Bilingual Branding: Redesigning of Brand Identity, PI - Subhajit Chandra, Consultancy Agency - Khemka Global Infrastructure Pvt. Ltd., Amount - Rs. 1,22,720/-, Duration - 1 Year