Faculty at School of Management and Entrepreneurship

K. Abdul Waheed

K. Abdul Waheed

Ph.D., Indian Institute of Technology Bombay


Contact Information

Trust in buyer-seller relationships; pricing; branding; healthcare marketing, entrepreneurship, cross-cultural research; cultural intelligence and sustainability

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2003, Ph.D., Indian Institute of Technology Bombay

1997, MBM, Tamil Nadu Agricultural University, Coimbatore

1995, B.Sc., (Agriculture), Tamil Nadu Agricultural University, Coimbatore

2014 – 2022

Professor of Marketing, Institute of Management Technology, (IMT), Dubai, UAE

2009 – 2014

Associate Professor of Marketing, IMT Dubai, UAE

2006 – 2009

Assistant Professor of Marketing, IMT Dubai, UAE

2004 – 2006

Assistant Professor of Marketing, Sardar Vallabhbhai Patel Institute of Textile Management, Ministry of Textiles, Govt. of India, Coimbatore, Tamil Nadu

2003 – 2004

Lecturer, Birla Institute of Technology and Science, Pilani

2000 – 2003

Teaching Assistant, IIT Bombay, Mumbai, Maharastra

2022, Awarded KMRP Outstanding Reviewer from Knowledge Management Research & Practice

1995 – 1997, Awarded Tamilnadu Agri Merit Scholarship by Government of Tamil Nadu

1988 – 1994, Awarded National Merit Scholarship by Government of India

  1. Waheed, K. A. “Probing permanent price reduction strategy of manufacturer brands: pre-and post-purchase perceptions”, Journal of Revenue and Pricing Management. Accepted (ABDC-B category; Scopus Q2)
  2. Kadam, R. and Waheed, K. A. (2022) “A Cultural Perspective on Knowledge Hiding: The role of Organisational Justice, Distrust and Cultural Intelligence”, Knowledge Management Research & Practice, (ABDC A category; Scopus Q1), https://doi.org/10.1080/14778238.2022.2136545
  3. Maisa E. G., Siddiqua, A., Waheed K. A., Almurshidi, B. H., & Howari, F. M. (2022), “Investigation of factors affecting COVID-19 vaccine acceptance among communities of universities in the United Arab Emirates”, Human Vaccines & Immunotherapeutics, (Scopus Q1) https://doi.org/10.1080/21645515.2022.2068930
  4. Siddiqua, A., Maisa, E. G., Waheed, K. A., Mahmoud, L. and Howari, F. (2022), “E-Device Purchase and Disposal Behaviours in the UAE: An Exploratory Study”, Sustainability, (Scopus Q1) 14(8), 4805; https://doi.org/10.3390/su14084805
  5. Laeequddin, M., Waheed, K. A., Sahay, V. and Tiwari, A.K. (2022), Factors That Influence the Safe Disposal Behavior of E-Waste by Electronics Consumers. Sustainability, (Scopus Q1), 14, 4981. https://doi.org/10.3390/su14094981
  6. Mishra, S., Malhotra, G., and Chatterjee, R. and Waheed K. A. (2022), “Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership”, Asia Pacific Journal of Marketing and Logistics, (ABDC A Category; Scopus – Q1),  https://doi.org/10.1108/APJML-08-2021-0591
  7. Kadam, R., Balasubramanian, S., Waheed K. A., and Jabeen, S. S. (2021), “Predicting organizational citizenship behavior in a multicultural environment: The role of cultural intelligence and cultural distance”, International Journal of Cross Cultural Management, (ABDC B Category; Scopus-Q1), Published online. https://doi.org/10.1177/14705958211051510
  8. Rao, S., Waheed, K. A. and Kamel, Y. (2021), “Empirical Investigation on the Effects of Culture on Knowledge Sharing and Organization Citizenship Behaviour: Study from UAE”, Knowledge Management Research & Practice, (ABDC A category; Scopus-Q1), Published Online. https://doi.org/10.1080/14778238.2021.1895687
  9. Kumar, B., Sujit, K. and Waheed, K. A., and Fernandez, M. (2021), “Are Brand Value and Firm Value Related? An Empirical Examination”, Global Business Review, (ABDC C category; Scopus-Q2), Published online. DOI: 10.1177/0972150921995479.
  10. Kadam, R., Rao, S., Waheed K. A., and Jabeen, S. S. (2020), “Cultural intelligence as an enabler of cross-cultural adjustment in the context of intra-national diversity”, International Journal of Cross Cultural Management,  (ABDC B Category; Scopus-Q1), Published online. https://doi.org/10.1177/1470595821995857
  11. Kadam, R., Rao, S., Waheed K. A., and Jabeen, S. S. (2020), “Diversity Climate Perceptions and its impact on multicultural team innovation and performance”, Measuring Business Excellence, (ABDC B category; Scopus-Q2), Vol. 24 No 3, pp. 301-318.
  12. Kadam, R., Rao, S., Waheed, K. A. and Jabeen, S. (2020), “A comprehensive examination of antecedents of cultural intelligence amongst students: Testing the moderation effect of third culture kids”, International Journal of Educational Management, (ABDC B category; Scopus-Q2) Vol. 34 No. 2, pp. 245-262.
  13. Kumar, B., Sujit, K. and Waheed, K. A (2019), “Brand valuation – examining the role of marketing on firm financial performance”, Measuring Business Excellence, (ABDC B category; Scopus-Q2) Vol. 24 No. 1, pp. 90-113.
  14. Kadam, R., Rao, S., Waheed, K. A. and Jabeen, S. (2019), "Impact of cultural intelligence on SME performance: The mediating effect of entrepreneurial orientation", Journal of Organizational Effectiveness: People and Performance, (ABDC B category; Scopus-Q2) Vol. 6 No. 3, pp. 161-185.
  15. Sheetal, D, Rao, S, Waheed, K. A, and Jabeen, S., (2018), “Teaching Cross-Cultural Management: A Flipped Classroom Approach Using Films”, The International Journal of Management Education, (ABDC – C Category; Scopus-Q1), 16(3), pp. 405-431.
  16. Waheed, K. A. (2018), “How Do Consumers React to Price Reduction of Innovative Products? An Empirical Investigation of Price Fairness Perceptions of Past Purchase”, Journal of Revenue and Pricing Management (ABDC-B Category; Scopus-Q2), 17(4), pp. 276–290.
  17. Sharma, K., and Waheed, K. A. (2018), “Consumption of online food app services: An exploratory study among college students in Dubai”, Middle East Journal of Business, 13(4), pp. 4-11.
  18. Siddiqua, A., Waheed, K. A., Shatha Ayan, Lamis Al Azam, Sara Ali (2018), “Antecedents of Patients’ Trust in Pharmacists: Empirical Investigation in the United Arab Emirates”, International Journal of Pharmacy Practice, (Scopus-Q1) 26, pp. 63–72.
  19. Rao, S., Waheed, K. A., D’Souza, N, (2017), “Perceived Outcomes of Action Learning: A Study from a Large Banking Sector Organization in U.A.E.”, Measuring Business Excellence, (ABDC – B category; Scopus-Q2), 21(4), 291-208.
  20. Waheed, K. A. (2017), “Price reduction strategy: Effect of consumers’ price unfairness perceptions of past purchase on brand equity”, Asia Pacific Journal of Marketing & Logistics (ABDC-A category; Scopus-Q1), 29(3), 634-652.
  21. Laeequddin, M., Waheed K. A., and Sahay, V. (2023), “Measuring Mindfulness in Business School Students: A Comparative Analysis of Mindful Attention Awareness Scale and Langer’s Scale”, Behavioral Sciences. (Scopus Q2), 13(2), 116, https://doi.org/10.3390/bs13020116

  1. Laeequddin, M., Sahay, B. S., Sahay, V. and Waheed, K. A. (2013) Supply Chain Partner’s Perceptions of Trust & Risk: The Perspectives of UAE Printing and Packaging Industry, Management Innovations for Intelligent Supply Chains pages: 1810.4018/978-1-4666-2461-0.ch003
  2. Waheed, K. A., & Yadav, N (2009), “A Study on Brand Personality Orientation to Brand Loyalty”, a chapter in a Book titled “Building Brand Loyalty Issues and Perspectives”, ICFAI Press.
  3. Waheed, K. A (2007), “Designing Brand Strategy in Indian Apparel Industry”, a chapter in a Book titled, “Indian Textiles 2015” edited by Jay Narayan Vyas, Saket Projects Limited, Ahmedabad.
  4. Waheed, K. A., (2005), “An Investigation of Trust in Business Relationships of Industrial   Clusters”, a chapter in a Book titled Business Management, Practices, Policies, and Principles, edited by S. Ganesan and Justin Paul, Allied Publishers, Mumbai, pp. 144-148.

  1. Vimi, J., and Waheed, K. A. (2018) “Dabur: Growing Internationally”, Amity Business Journal, pp. 173-181.
  2. Waheed, K.A., and Jham, V. (2017), “Kaya Skin Clinic: Creating a Sustainable Competitive Advantage with Customers”, A Case Study and Teaching Note published by Ivey Publishing.
  3. Laeequddin, M., and Waheed, K. A. (2016), “Strategic Management in Cartelized Environment: Case of Hisham Packaging, Dubai”, Emerald Emerging Markets Case Studies, (Scopus-Q3) 6(2), pp. 1-16.

  1. Waheed, K. A, (2005), “Designing Brand Strategy in Apparel Industry”, Express Textile - Fortnightly Insight for Textile Professionals, 1-15, November Issue.
  2. Waheed, K. A, (2005), “Marketing Planning for Small Firms in Textile Industry”, Express Textile - Fortnightly Insight for Textile Professionals, 1-15, May Issue.

  1. Sheetal, D, Rao, S, Waheed, K. A, and Jabeen, S, (2019), “Members’ Perceptions of Diversity and its impact on Team Innovation and Performance: The moderating effects of Team Cultural Intelligence”, presented at 1st International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS2019), held in Dubai, UAE on May 2, 2019.
  2. Sheetal, D, Rao, S, Waheed, K. A, and Jabeen, S, (2017), “A Comprehensive Examination of Antecedents of Cultural Intelligence (CQ) amongst Students: Testing the moderation effect of being a Third Culture Kid (TCK)”, presented at The 3rd International Conference on Organization and Management, held in Abu Dhabi, UAE on November 19-20, 2017.
  3. Waheed, K. A., Faisal, N., Jad, E. C., Zhang, B. (2016), “Renewable Energy in UAE and Emirati’s Attitudes towards It”, presented at the 4th United Arab Emirates Undergraduate Student Research Competition, held on 9th May 2016, at Abu Dhabi University, Khalifa City Campus.