School of Management & Entrepreneurship Organizing a Webinar on ‘Harnessing Culture to Strengthen Brands’



The School of Management & Entrepreneurship invites you to a talk titled ‘Harnessing Culture to Strengthen Brands’ by Amrita Sen, Associate Partner, Quantum Consumer Solutions. Part of an MBA elective course on Consumer Behavior, the talk is scheduled on 4 September 2021, at 6:00 PM

Amrita loves to bring in a culture lens to brand strategy and design. She has in-depth experience in markets such as India, Indonesia, Thailand and KSA and also has dabbled on ground in markets as diverse as Russia, Italy and Ethiopia, across categories such as FMCG, White goods and non-profits. At the moment, Amrita looks after the Indonesia business for Quantum Consumer Solutions, a human-centered design strategy company.