Faculty at School of Management and Entrepreneurship

Bikramjit Rishi

Bikramjit Rishi

Professor & Head Case Research Center

Ph.D., Punjabi University, Patiala


Contact Information

Research Areas: Social Media Marketing, Consumer Behavior, Tech Applications in Marketing, Case Writing, and Case Teaching

 

2001, MBA, Punjabi University, Patiala

2007, Ph.D., Punjabi University, Patiala

2011, Post-Doctoral Fellowship, Funded by European Union

09/21-Present

Full Professor, Shiv Nadar University, Greater Noida

09/14-09/21

Associate Professor, Institute of Management Technology, Ghaziabad

08/13-09/14

Assistant Professor, Institute of Management Technology, Ghaziabad

08/12-08/13

Assistant Professor, American University in the Emirates, Dubai

05/09-08/12

Assistant Professor, Institute of Management Technology, Ghaziabad

02/07-05/09

Senior Lecturer, Institute of Management Technology, Ghaziabad

2019-2020

Visiting Faculty, IIM Kashipur

2018-2020

Visiting Faculty, Shiv Nadar University, Delhi NCR

2018-2019

Visiting Faculty, Institute of Management Technology, Nagpur

03/19-04/19

Visiting Professor, Institute of Management Technology, Dubai

2016

Visiting Professor, Varna School of Management, Bulgaria

2014

Guest Faculty, IMT & Grenoble Ecole de Management, France

2014-2015

Guest Faculty, Central Warehousing Corporation, New Delhi

04/12-08/12

Visiting Professor, Indian Institute of Foreign Trade, New Delhi

2014, Best Paper Award, 2014 Annual Conference of the Emerging Markets Conference Board at Indian Institute of Management, Lucknow, NOIDA Campus, India

2015, Faculty Fellow, 3rd AMA (American Marketing Association), Sheth Foundation Doctoral Consortium, IMT Dubai (UAE), January 18-20, 2015

2016, Faculty Fellow, 4th AMA (American Marketing Association), Sheth Foundation Doctoral Consortium, IMT Ghaziabad, January 7-9, 2016

2018, Best Paper Award, International Conference on Strategic Competency Mapping for Talent Management and Retention, January 18-19, 2018, University Business School, Punjab University, Chandigarh, India

2022, Best Paper Award, Responsible and Resilient Business Research Conference, April 22-23, 2022, Birla Institute of Management Technology (BIMTECH), Greater Noida, India

  1. Rishi, B., Shiva, A. and Israney, R.S. (2024). Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches. Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-12-2023-1271 (ABDC - A)

  2. Srivastava, S., Rishi, B. and Belwal, R. (2024). Linking fear of missing out and psychological well-being: a multi-country study.  Journal of Consumer Marketing, Vol. 41 No. 4, pp. 391-405. https://doi.org/10.1108/JCM-02-2023-5837 (ABDC - A)

  3. Dhara, R.M., Dawra, J. & Rishi, B. (2024). From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage, Journal of Promotion Management, DOI: 10.1080/10496491.2024.2318662 (ABDC – B)

  4. Doshi, P., Nigam, P., & Rishi, B. (2023).System Quality Features And Continuous Usage Intention Of Social Network Users: A Multi-Group Analysis With Gender. Journal of Systems and Information Technology. Vol. ahead-of-print No. ahead-of-print. (ABDC – B)

  5. Shiva, A., Kushwaha, B. P., & Rishi, B. (2023). A Model Validation of Robo-Advisers for Stock Investment. Borsa Istanbul Review. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1016/j.bir.2023.09.005

  6. Sambyal, R., Rishi, B., Mavi, A.K. and Marwaha, A.S. (2023). Value network partners' perception of co-creation and its impact on their satisfaction. Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHTI-10-2022-0500 (ABDC - C)

  7. Dhara, R.M., Dawra, J & Rishi, B. (2023) The Impact of Regulatory Focus on Store Promotions: The Role of Shopping Enjoyment. Journal of Marketing Communications, Vol. ahead-of-print No. ahead-of-print (ABDC – B)

  8. Dash, G., Rishi, B., Akmal, S., Paul, J., & Chakraborty, D. (2023). Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study. Journal of Global Information Management (JGIM), 31(1), 1-24. (ABDC – A)

  9. Doshi, P., Nigam, P., & Rishi, B. (2023). Customer values and patronage intention in social media networks: mediating role of perceived usefulness. VINE Journal of Information and Knowledge Management Systems, Vol. ahead-of-print No. ahead-of-print. (ABDC – B)

  10. Rishi, B., & Chatterjee, T. K. (2023). Typology of Indian Domestic Tourists: Clustering Based on Motives to Visit. FIIB Business Review, 23197145231151328. (ABDC – C)

  11. Rishi, B., Mallick, D. and Shiva, A. (2022) Examining the Dynamics Leading towards Credit Card Usage Attitude: An Empirical Investigation using Importance Performance Map Analysis, Journal of Financial Services Marketing,  1- 18. (ABDC – B)

  12.   Shiva, A., Arora, N. and Rishi, B. (2022) Do celebrity endorsements influence stock investment intentions?", Marketing Intelligence & Planning, Vol. 40 No. 6, pp. 804-819. https://doi.org/10.1108/MIP-01-2022-0040 (ABDC – A)

  13. Mukhopadhyay, S., Pandey, R. and Rishi, B. (2022) Electronic word of mouth (eWOM) research – a comparative bibliometric analysis and future research insight", Journal of Hospitality and Tourism Insights, Vol. 6 No. 2, pp. 404-424. https://doi.org/10.1108/JHTI-07-2021-0174 (ABDC – C)

  14. Mishra, S. & Rishi, B. (2021) Social Marketing Applications in Public Policy Programs: Key Learnings and Applications, Social Responsibility Journal. Vol. 17, No. 6, pp. 741 – 755 (ABDC – B)

  15. Sankar, A. & Rishi, B. (2020) Convenience matter in mobile banking adoption intention?. Australasian Marketing Journal (AMJ), Vol. 28, No. 4, pp. 273-285 (ABDC – A)

  16. Chatterjee, T.K. & Rishi, B. (2020) Determining Factors of Length of Stay of Indian Domestic Tourists, ASEAN Journal on Hospitality & Tourism, pp. 29 -42. (ABDC – C)

  17. Sarkar, A., Sarkar, J.G., Sreejesh, S., Anushree, M.R. & Rishi, B. (2019) You are so embarrassing, still, I hate you less! Investigating Consumer’s brand embarrassment and brand hate, Journal of Brand Management, pp. 1- 15. (ABDC – A)  

  18.  Rishi, B. & Kacker, A. (2019) Conceptualizing a positioning framework for smart cities in an emerging economy, International Journal of Sustainable Design, Vol. 3, No. 3, pp.169–181. (ABDC – C)

  19. Rishi, B., Pradeep, H. & Vishwanathan, M. (2018), Hesitation to Adoption in the E – Grocery Retailing in an Emerging Market, International Journal of Business Innovation and Research, pp. 99 -118. (ABDC – C)

  20. Rishi, B., & Khasawneh, H. (2017), Determinants of Online Purchase Intention: A Study of Emirati Consumers, International Journal of Islamic Marketing & Branding, pp. 200 -213.

  21. Chatterjee, T.K., Rishi, B.& Nargundkar, R. (2017) A motive-based segmentation of Indian domestic tourists, International Journal of Indian Culture and Business Management, Vol. 14, No. 2, pp. 162 -179. (ABDC – C)

  22. Rishi, B. & Mehra, A. (2016), key determinants for purchasing pirated software among students, International Journal of Technology Marketing, Vol 12, No. 1, pp. 4 -22. (ABDC – C)

  23. Rishi, B. (2013) Determinants of brand trust for FMCG products with special reference to shampoos category, Asia Pacific Journal of Management Research and Innovation (Sage), Vol. 9, No.2, pp. 221 -227.

  24. Rishi, B., Singh, A., & Mishra, K (2013) Multiattribute Attitude Measurement of Incredible India Campaign, European Journal of Business and Management, Vol. 5, pp. 106 -112.

  25. Rishi, B, & Singh, H. (2012), Determinants of Supermarket Shopping Behaviour in an Emerging Market, Journal of Business & Retail Management Research, Vol. 7, No. 1, pp. 27 – 38.

  26. Rishi, B. (2011) ‘Factors affecting shopping of apparels in organised retail stores’, International Journal of Business Innovation and Research, Vol. 5, No. 5, pp.546–558. (ABDC – C)

  27. Singh, D.P. & Rishi, B. (2011) Media Consumption and Information Usage in India, Singapore Management Review, Vol. 33, No.1, pp. 111 - 126.

  28. Singh, H., Chadha, S.K. & Rishi, B. (2010) Service Quality Measurement and its implications: A case Study of Vishal Mega Mart, International Journal of Services and Standards, Vol. 6, No. 2, pp. 150 – 169.

  29. Rishi, B. & Goyal, D.P. (2011) Strategic Information Design Practices in an Emerging Economy, International Journal of Business Information Systems, Volume 7, Issue 2, pp. 388 - 401. (ABDC – C)

  30. Rishi, B. (2009) Understanding the Buying Behaviour of the Apparel Customers in the Organized Retail Formats, Asia Pacific Business Review, Vol. 5, No. 2, pp. 134 – 140.

  31. Rishi, B. (2010) Motivators and Decisional Influencers of Online Shopping, International Journal of Business Innovation and Research, V4 N3, pp. 195 – 209. (ABDC – C)

  32. Rishi, B. & Mishra, S. (2009) Training Outsourcing in Indian Telecom Sector: Critical Success Factors, International Journal of Indian Culture and Business Management, Vol. 2 No. 6, pp. 670 – 685. (ABDC – C)

  33. Rishi, B. & Goyal, D.P. (2009) Critical Success Factors in the Development of Strategic Information Systems in Indian Public Sector Organizations: An Inter-Organizational Analysis, International Journal of Indian Culture and Business Management, Vol. 2, No.5, pp. 469 – 492. (ABDC – C)

  34. Rishi, B. & Goyal, D.P. (2008) Designing of a Model for the Development of Strategic Information Systems in Public Sector Undertakings, International Journal of Business Information Systems, Issue 5,Volume 3, pp. 529 - 548. (ABDC – C)

  35. Rishi, B. & Goyal, D.P. (2008) Success Factors in the Implementation of Strategic Information Systems: An Empirical Investigation of Public Sector Undertakings in India, Journal of Advances in Management Research, Vol. 5, Issue I, pp. 46 – 55.

BOOKS

  1. Popli, S. & Rishi, B. (2021)
    Crafting Customer Experience Strategy: Lessons from Asia, Emerald, UK.
  2. Tuten, T.L., Solomon, M.R., Rishi, B. (2020)
    Social Media Marketing (Indian Adaptation), Sage, New Delhi.
  3. Abhishek, Rishi, B., Singh, H., Popli, S. (2019)
    Driving Marketing Excellence through Experiences in Emerging Economies, IMT, Ghaziabad, ISBN 978-93-5346-669.
  4. Rishi, B. & Bandyopadhyay, S. (2017)
    Contemporary Issues in Social Media Marketing, August 2017, Routledge, London, U.K. ISBN 978 -1-138-67918-4
  5. Rishi, B. (2015)
    Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, Edited, IGI Global, USA, ISSN 978-1-4666-8139-2.

BOOK CHAPTERS

  1. Rishi, B. & Mohammed, J. (2022)
    Design, Execute and Manage Promotions: Study on Social Media Platforms. In Promotional Practices and Perspectives from Emerging Markets (pp. 226-245). Routledge India.
  2. Popli, S. and Rishi, B. (2021)
    The What, Why and How of Customer Experience, Popli, S. and Rishi, B. (Ed.) Crafting Customer Experience Strategy, Emerald Publishing Limited, Bingley, pp. 1 -20. https://doi.org/10.1108/978-1-83909-710-220211001
  3. Rishi, B. and Popli, S. (2021)
    Getting Into the Customers, Shoes: Customer Journey Management, Popli, S. and Rishi, B. (Ed.) Crafting Customer Experience Strategy, Emerald Publishing Limited, Bingley, pp. 21- 45. https://doi.org/10.1108/978-1-83909-710-220211002
  4. Popli, S. and Rishi, B. (2021)
    Customer Experience Management , The Road Ahead, Popli, S. and Rishi, B. (Ed.) Crafting Customer Experience Strategy, Emerald Publishing Limited, Bingley, pp. 199-218. https://doi.org/10.1108/978-1-83909-710-220211011
  5. Rishi, B., & Kuthuru, N. R. (2021) 
    A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era. In Digital Entertainment (pp. 187-212). Palgrave Macmillan, Singapore.

CASE PUBLICATIONS

  1. Rishi, B., Pattnaik, P. and Pandey S. (2024), Mondelez India Crisis: Row over sugar content in Bournvita, Ivey Publishing, Canada https://www.iveypublishing.ca/s/product/mondelez-india-social-media-crisis-sugar-content-in-bournvita/01tOF000004N4wfYAC
  2. Rishi, B. Srivastava, M. and Bhattacharya, A. (2024), Bharat Petroleum Corporation Limited: Digitizing Payment Systems, Ivey Publishing, Canada, https://www.iveypublishing.ca/s/product/bharat-petroleum-corporation-limited-digitizing-payment-systems/01tOF000004QeIrYAK
  3. Dani, V.V., Ramesh, A. and Rishi, B. (2024), "PFoods: selecting a segment for a sustainable product", Emerald Emerging Markets Case Studies , Vol. 14 No.2. https://doi.org/10.1108/EEMCS-10-2023-0380
  4. Rishi, B., Popli, S., and Jethwani, L. (2024) Licious: Marketing Plant-Based Meat, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/licious-marketing-plantbased-meat/01tOF0000038FUnYAM
  5. Bhardwaj, S., Sharma, S., and Rishi, B. (2024) Indian Farmers Fertilizer Cooperative Limited: Employee Data Conundrum, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/indian-farmers-fertilizer-cooperative-limited-employee-data-conundrum/01tOF000002VsarYAC
  6. Pandey, S., Pattnaik, P., and Rishi, B. (2024)  Campa Cola: Can It Create Fizzy Memories Again? Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/campa-cola-can-it-create-fizzy-memories-again/01tOF000002kIvFYAU
  7. Mukhopadhyay, S., Rishi, B. (2024) Attryb: Artificial Intelligence–Driven Website Personalization for Online Sellers, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/attryb-artificial-intelligencedriven-website-personalization-for-online-sellers/01tOF0000032mzhYAA
  8. Phuong, N.Q., Rishi, B., Venkatesh, S. (2023), Nutrinest: Extending A New Sustainable Product Line, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/nutrinest-extending-a-new-sustainable-product-line/01tOF000001d1TVYAY
  9. ​​​​​​​Pandey, S., Rishi, B., and Chandnani, R. (2023) Animall: Driving Innovation In Livestock Trading Through Digitalization, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/animall-driving-innovation-in-livestock-trading-through-digitalization/01tOF000001wM7dYAE
  10. ​​​​​​​Popli, S., Rishi, B., and Jethwani, L. (2023), Manik Distribution Agency: An existential Challenge, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/manik-distribution-agency-an-existential-challenge/01t5c00000Dc92KAAR
  11. ​​​​​​​Dani, V.V. & Rishi, B. (2023),Café Niloufer: Exploring Potential Growth Alternatives, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/caf%C3%A9-niloufer-exploring-potential-growth-alternatives/01t5c00000Dc8hoAAB
  12. ​​​​​​​Rishi, B., Mittal, R., & Sinha, S. (2023), Facebook to Meta: Trouble in the Transformation, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/facebook-to-meta-trouble-in-the-transformation/01t5c00000Dc1inAAB
  13. ​​​​​​​Rishi, B., Singh, H., Bhattacharya, A. (2023), WhatsApp: Creating and Communicating Value for WhatsApp Payments, Ivey Publishing, Canada. https://www.iveypublishing.ca/s/product/whatsapp-creating-and-communicating-value-for-whatsapp-payments/01t5c00000DNTifAAH
  14. ​​​​​​​Modi, P., Pandey, S., Rishi, B. (2023), “National Institute of Development Management – Striking A Balance Between Mission And Money”, Emerald Emerging Markets Case Studies, Vol. 13, No. 1, pp. 1-18.
  15. ​​​​​​​Rishi, B., Sharma, S. (2023), “Haikou Restaurant: The Entrepreneur’s Dilemma In The New Normal", Emerald Emerging Markets Case Studies, Vol. 13, No.1, pp.1-17.
  16. ​​​​​​​Rishi, B., Singh, H. (2023), “Tesla Inc.: Entering The Indian Electric Car Market,” Asian Case Research Journal, Vol. 27, Issue 2, pp. 1- 27.
  17. ​​​​​​​Sinha, P., Mittal., R., Rishi, B. (2023), “Coldman Logistics: Covid-19 vaccine for One and All,” Asian Case Research Journal, Vol. 27, Issue 1, pp. 59 -77.
  18. ​​​​​​​Dani, V.V. and Rishi, B. (2022) Center For Sustainable Agriculture (CSA): Expanding A Business Model, Ivey Publishing, Canada
  19. ​​​​​​​Rishi, B. and Pandey, S. (2022)  Air India, Back in the Hands of Tata Group, Ivey Publishing, Canada.
  20. Singh, H., Rishi, B., Batra, R., Rohith KR (2022) Paytm: Facing a Targeting Dilemma in a Competitive Market, Ivey Publishing, Canada.
  21. Rishi, B., Mittal, RK, Sinha, P. (2022) Facebook's Predicaments: Incidental, Inadvertent, or Intentional, Ivey Pulishing, Canada.
  22. Dani, V.V. and Rishi, B. (2022) SMB Foods: A Failed Franchisee, Asian Journal of Management Cases (AJMC), Sage, Accepted.
  23. Parul, S., Rishi, B., Mittal, R (2022) Rebel Foods: Managing the Brand Portfolio, Thunderbird Case Series, Thunderbird School of Global Management, Arizona State University, USA (Accepted).
  24. Rishi, B. and Dani, V.V. (2022) "Keep Good Shape (KGS)  The Expansion Dilemma", Emerald Emerging Markets Case Studies, Vol. 12 No. 2. https://doi.org/10.1108/EEMCS-09-2021-0301
  25. Singh, H., Aggarwal, R.K. and Rishi, B. (2022) "Patanjali Ayurved Limited: role reversal in competitive advertising", Emerald Emerging Markets Case Studies, Vol. 12 No. 2. https://doi.org/10.1108/EEMCS-01-2021-0027
  26. Aggarwal, R., Rishi, B. (2021) Dish Tv India Limited: The Dilemma of Celebrity Endorsement, Emerald Emerging Markets Case Studies.pp. 1- 16.
  27. Rishi, B., Kacker, A. (2021) Kingfisher: Ultra Max re-positioning hurdle, Emerald Emerging Markets Case Studies, Vol. 11 Issue: 2, pp.1-19.
  28. Rishi, B. Deora, D., (2021),Revolutionizing OTT(over-the-top) platform entertainment: The Netflix Way, Presented at NACRA (North American Case Research Conference), USA.
  29. Rishi, B., Kacker, A. (2020) Kingfisher: Ultra Max re-positioning hurdle, Presented at NACRA (North American Case Research Conference), USA.
  30. Rishi, B., Mehta, A., Banerjee, P., Deepak, A. (2018) Buzzfeed Inc: native advertising the way forward, Emerald Emerging Markets Case Studies, Vol. 8 Issue: 4, pp.1-18.
  31. Rishi, B., Kacker, A., Gupta, S. (2018) Entry of Reliance Jio in the Telecom industry: a ripple in the Ocean, Emerald Emerging Markets Case Studies, Vol. 8 Issue: 3, pp.1-17
  32. Rishi, B. Sabnis, N., Bagchi, S. (2017) Hockey India League: Remnants of India's long lost glory, Emerald Emerging Markets Case Studies, Vol. 7, No.2, pp. 1-5.
  33. Rishi, B., Kapoor, A., Bhatia, S. (2016) AaramShop.com reinventing the e-grocery wheel in India, Emerald Emerging Markets Case Studies, Vol. 6, No. 2, 2016, pp. 1-28.

INVITED TALKS

  1. Faculty Development Program of Academic Staff College, Punjab University, Chandigarh, India May 16, 2014.
  2. Delivered a talk on Designing Effective Learning Outcomes and Educational Leadership in Indian Context and Teaching with respect to the Local Values.
  3. Faculty Development Program of Guru Nanak Dev University, Amritsar, India January 05, 2014, and delivered a talk on Marketing Management in Small Business and Idea Evaluation  Validation of a business opportunity.
  4. Faculty Development Program of Symbiosis Centre for Management Studies, NOIDA, Symbiosis International University, June 17, 2015.
  5. Delivered a talk on Brand Building & Brand Management with special reference to qualitative research.
  6. Faculty Development Program of Jaipuria Institute of Management, NOIDA on August 03, 2015.
  7. Delivered a talk on Designing a Qualitative Study.
  8. Conducted a workshop on Research Methods at Lovely Professional University (LPU), Jalandhar, from June 01 -03, 2017.

CONFERENCE PRESENTATIONS

  1. Rishi, B. & Deora, D. Revolutionizing OTT (Over-The-Top) Platform Entertainment: The Netflix Way, presented at North American Case Research Conference (NACRA) USA, October 14 - 16, 20221 (Virtual Mode).
  2. Soni, S., Rishi, B., Older Consumer Perceptions of Advertising with Celebrity endorsement Vs. Social Media Influencers in the new normal, Presented at Responsible and Resilient Business Research Conference Organized by BIMTECH on April 22 - 23, 2022.
  3. Singh, G., & Rishi, B., Student Demographics and Social Media Marketing in Higher Education Institutes (HEIs):An Empirical Investigation Presented at Responsible and Resilient Business Research Conference Organized by BIMTECH on April 22 - 23, 2022 (Best Paper Award).
  4. Rishi, B., Iyer, P. Singh, D., Drivers of Purchase Intention on Travel and Tourism Mobile Applications, 7th IIMA Conference on Marketing in Emerging Economies, IIM Ahmedabad, India, January 11 - 13, 2017.
  5. Rishi. B., Banerjee, P., Singh. S. (2017) Luxury Value Perceptions in the Indian Market  A Sub Cultural Context Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board January 5 - 7, 2017, IIM Lucknow, pp. 230 -237. ISBN: 978-81-928560-2-5.
  6. Rishi. B., Pokhriyal, A. (2017) Luxury Consumers and Their Codes: A Profile Development Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board January 5-7, 2017, IIM Lucknow, pp. 55 - 60. ISBN: 978-81-928560-2-5.
  7. Rishi, B. & Singh H. (2015) Hedonic and Utilitarian Shopping Motivations  A Study of Indian Consumers at 2015 Emerging Markets conference (EMC) of the Emerging Markets Conference Board at Institute of Management Technology (IMT), Dubai (UAE), January 20 - 22, 2015.
  8. Rishi, B., Pradeep, H., & Viswanathan, (2015) The Changing Dynamics in E-Grocery Space: From Hesitation to Adoption at 2015 Emerging Markets conference (EMC) of the Emerging Markets Conference Board at Institute of Management Technology (IMT), Dubai (UAE), January 20 - 22, 2015.

NUMBER OF SHORT-TERM EXECUTIVE PROGRAMS ORGANISED AS DIRECTOR/CO-DIRECTOR/JOINT-DIRECTOR

  1. APL Apollo Tubes Limited Effective Selling Skills, January 07 - 08, 2017, Director.
  2. APL Apollo Tubes Limited Effective Selling Skills, April 16 - 17, 2017, Director.
  3. Maruti Suzuki India Limited Leading Customer Experience February 13 - 15, 2018, Director.
  4. Maruti Suzuki India Limited Leading Customer Experience February 19 - 21, 2018, Director.
  5. Maruti Suzuki India Limited Leading Customer Experience February 20 - 22, 2018, Director.
  6. Maruti Suzuki India Limited Leading Customer Experience March 13 - 15, 2018, Director.
  7. Defence Research & Development Organisation (DRDO) Enhancing Personality through Communication & Presentation, February 12 - 14, 2018, Director.
  8. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-V) July 19 - 21, 2018, Director.
  9. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-VI) Aug. 8 - 10, 2018, Director.
  10. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-VII) Sep. 19 - 21, 2018, Director.
  11. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-VIII) Oct 22 - 24, 2018, Director.
  12. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-IX) Nov. 21 - 23, 2018, Director.
  13. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-X) Dec. 05 - 07, 2018, Director.
  14. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-XI) Jan 10 - 12, 2019, Director.
  15. Maruti Suzuki India Limited Sales Leadership Program for ARENA, Director.
  16. Maruti Suzuki India Limited Sales Leadership Program for ARENA, Feb. 14 - 16, 2019, Director.
  17. Maruti Suzuki India Limited Sales Leadership Program for ARENA, Feb 18 - 20, 2019, Director.
  18. Maruti Suzuki India Limited Sales Leadership Program for ARENA, March 11 - 12, 2019, Director.
  19. Maruti Suzuki India Limited Sales Leadership Program for ARENA, April 16 - 17, 2019, Director.
  20. Maruti Suzuki India Limited Sales Leadership Program for ARENA, April 22 - 23, 2019, Director.
  21. Maruti Suzuki India Limited Sales Leadership Program for ARENA, July 8 - 10, 2019, Director.
  22. Maruti Suzuki India Limited Sales Leadership Program for ARENA, July 15 - 17, 2019, Director.
  23. Maruti Suzuki India Limited Sales Leadership Program for ARENA, August 05 - 07, 2019, Director.
  24. RITES Limited Strategic Customer Management (Middle Level Executives), August 08 - 09, 2019, Director.
  25. Maruti Suzuki India Limited REACH for NEXA Quality Managers, August 19 - 21, 2019, Director.
  26. Maruti Suzuki India Limited REACH for NEXA Quality Managers, September 04 - 06, 2019, Director.
  27. Maruti Suzuki India Limited Sales Leadership Program for ARENA, September 16 - 17, 2019, Director.
  28. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 07 - 09, 2019, Director.
  29. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 18 - 19, 2019, Director.
  30. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 07 - 09, 2019, Director.
  31. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 18 - 19, 2019, Director.
  32. Maruti Suzuki India Limited Sales Leadership Program for ARENA, January 07 - 08, 2020, Director.
  33. Maruti Suzuki India Limited REACH for NEXA Quality Managers, January 08 - 10, 2020, Director.
  34. Maruti Suzuki India Limited Sales Leadership Program for ARENA, January 20 - 22, 2020, Director.
  35. Maruti Suzuki India Limited Workshop for Showroom Managers, January 23 - 24, 2020, Director.
  36. Maruti Suzuki India Limited REACH for NEXA Quality Managers, February 03 - 05, 2020, Director.
  37. Maruti Suzuki India Limited Sales Leadership Program for ARENA, February 11 - 12, 2020, Director.

NUMBER OF CERTIFICATE PROGRAMS ORGANISED AS DIRECTOR

  1. PG Program in Marketing with Specialization in Digital Marketing With Edureka (Batch 1), February 02, 2020, commenced, currently ongoing, Program Director & Faculty.
  2. PG Program in Marketing with Specialization in Digital Marketing With Edureka (Batch 1-5), April 18, 2020, commenced, currently ongoing, Program Director & Faculty.
  3. Apollo Tyres Limited ASPIRE III  Certification Program March 06-April 02, 2017.
  4. Apollo Tyres Limited ASPIRE IV Certification Program Jan 21-Feb 14, 2019.
  5. Hindustan Coca Cola Beverages Private Limited (HCCBPL) Executive Post Graduate Certificate in Management Module 1: February 01-06, 2016 Module 2: August 01 -06, 2016 Module 3: December 05-10, 2016 Module 4: February 6-10, 2017 Module 5: September 11-17, 2017.

NUMBER OF HOURS OF TEACHING IN SHORT-TERM EXECUTIVE PROGRAMS

  1. APL Apollo Tubes Limited Effective Selling Skills, January 07-08, 2017, 02.
  2. APL Apollo Tubes Limited Effective Selling Skills, April 16-17, 2017, 02.
  3. Maruti Suzuki India Limited Service Excellence for CCMs Batch-I, September 13-15, 2017, 05.
  4. Maruti Suzuki India Limited Service Excellence for CCMs Batch-II, October 25-27, 2017, 05.
  5. Maruti Suzuki India Limited Service Excellence for CCMs Batch-III, December 06-08, 2018, 05.
  6. Maruti Suzuki India Limited Service Excellence for CCMs Batch-IV, January22-24, 2018, 05.
  7. Maruti Suzuki India Limited Service Excellence for CCMs Batch-V, March 07-09, 2018, 05.
  8. Maruti Suzuki India Limited Service Excellence for CCMs Batch-VI, April 23-25, 2018, 05.
  9. Maruti Suzuki India Limited Leading Customer Experience, February 13-15, 2018, 05.
  10. Maruti Suzuki India Limited Leading Customer Experience, February 19-21, 2018, 05.
  11. Maruti Suzuki India Limited Leading Customer Experience, February 20-22, 2018, 05.
  12. Maruti Suzuki India Limited Leading Customer Experience, March 13-15, 2018, 05.
  13. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-V), July 19-21, 2018, 05.
  14. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-VI), Aug. 8-10, 2018, 05.
  15. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-VII), Sep. 19-21, 2018, 05.
  16. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-VIII), Oct 22-24, 2018, 05.
  17. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-IX), Nov. 21-23, 2018, 05.
  18. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-X), Dec. 05-07, 2018, 05.
  19. Maruti Suzuki India Limited Leading Customer Experience for NEXA-QMs (Batch-XI), Jan 10-12, 2019, 05.
  20. Maruti Suzuki India Limited Sales Leadership Program for ARENA 05.
  21. Maruti Suzuki India Limited Sales Leadership Program for ARENA, Feb. 14-16, 2019, 05.
  22. Maruti Suzuki India Limited Sales Leadership Program for ARENA, Feb 18-20, 2019, 05.
  23. Maruti Suzuki India Limited Sales Leadership Program for ARENA, March 11-12, 2019, 02.
  24. Maruti Suzuki India Limited Sales Leadership Program for ARENA, April 16-17, 2019, NIL.
  25. Maruti Suzuki India Limited Sales Leadership Program for ARENA, April 22-23, 2019, 02.
  26. Maruti Suzuki India Limited Sales Leadership Program for ARENA, July 8-10, 2019, 05.
  27. Maruti Suzuki India Limited Sales Leadership Program for ARENA, July 15-17, 2019, 05.
  28. Maruti Suzuki India Limited Sales Leadership Program for ARENA, August 05-07, 2019, 05.
  29. RITES Limited Strategic Customer Management (Middle Level Executives), August 08-09, 2019, 08.
  30. Maruti Suzuki India Limited REACH for NEXA Quality Managers, August 19-21, 2019, 05.
  31. Maruti Suzuki India Limited REACH for NEXA Quality Managers, September 04-06, 2019, 05.
  32. Maruti Suzuki India Limited Sales Leadership Program for ARENA, September 16-17, 2019, 02.
  33. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 07-09, 2019, 05.
  34. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 18-19, 2019, 02.
  35. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 07-09, 2019, 05.
  36. Maruti Suzuki India Limited Sales Leadership Program for ARENA, November 18-19, 2019, 02.
  37. Maruti Suzuki India Limited Sales Leadership Program for ARENA, January 07-08, 2020, 02.
  38. Maruti Suzuki India Limited REACH for NEXA Quality Managers, January 08-10, 2020, 05.
  39. Maruti Suzuki India Limited Sales Leadership Program for ARENA, January 20-22, 2020, 05.
  40. Maruti Suzuki India Limited Workshop for Showroom Managers, January 23-24, 2020, 08.
  41. Maruti Suzuki India Limited REACH for NEXA Quality Managers, February 03-05, 2020, 05.
  42. Maruti Suzuki India Limited Sales Leadership Program for ARENA, February 11-12, 2020, 02.