Senior Executive - Marketing Communications & Branding | Shiv Nadar University

Senior Executive - Marketing Communications & Branding

Job Details
Position: 
Senior Executive - Marketing Communications & Branding
Job Id: 
156
Department: 
University Level Offering
Job Type: 
Regular
No. of Positions: 
1
Job Description 

Job Responsibilities:

Spearhead all branding and digital marketing initiatives for Executive Part-time MBA and Professional Certification Programs.

Ensure effective implementation of the branding calendar - creation of digital collaterals like short videos, infographics, GIFs; social media optimization; design and execution of display ads, search ads, landing pages etc.

Ensure execution of digital PR and Search Engine Optimization through the digital marketing agency.

Create content for and ensure timely delivery of brochures, flyers, standees, internal email campaigns, blogs, print ads, landing pages, etc.

Create content and execute the Learner’s Series for all leads to contribute to the lead management process.

Coordinate with creative and publication agencies for print ad designs and print PR.

Initiate, finalize and execute campaigns with third party partners like PaGaLGuY.com, Careers360.com, Monster.com, Linkedin, Dun & Bradstreet and others for lead gen and branding campaigns.

Establish liaison with L & D teams of corporates to pitch the certification programs.

Deliver info sessions and counselling sessions pan India and abroad (whenever required) and across test prep centres (for Executive Part-time MBA).

Execute brief webinars for international prospective aspirants and ensure their conversion for the SEEPD programs.

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