Manager - Ecosystem Development and Marketing, AIC | Shiv Nadar University
Enquire Now

Manager - Ecosystem Development and Marketing, AIC

Job Details
Manager - Ecosystem Development and Marketing
Job Id: 
Atal Incubation Center
Job Type: 
Job Description 

AIC was established as an initiative by NITI Aayog, Government of India, under the Atal Innovation Mission at Shiv Nadar University. We are looking forward for promising individuals, with relevant exposure to start-up ecosystem, to join AIC team.

Role Description:

The person in this position would  work towards marketing and ecosystem development, a nodal point to connect & represent AIC to internal and external stakeholders.

Key responsibilities:

  • Work closely with the CEO to ensure the day-to-day smooth running of the incubator, with high levels of client satisfaction.
  • Develop and implement a rolling calendar of initiatives & events to promote the AIC-SNU and its unique ecosystem both internally and externally.
  • Forge strong links with the Corporate Partners and other professional service providers to provide essential support for incubates and associated companies.
  • Constantly engage and develop high quality mentors.
  • Responsible for gathering relevant information for any grant. Development of content for proposal database and presentations for prospect meetings for same.
  • Build relationships, engagement models and collaborate with partners during all stages - from ideation to role definition.
  • Assist in developing and coordinate effective communications strategies; advise Business Development team on communication objectives, messages, and tone; and manage the overall process to develop value- focused deliverables.
  • Ensure website management, regular update and constant generation of content including stories, experiences, case studies for placing on the AIC’s social media sites.
  • Handling all Media Relations of AIC (Press/ TV/ Digital Media)
  • Community mobilization, within and outside Shiv Nadar University.



  • Bachelor/ Master degree in Social Science, Technology / Mass Communication/ Mass Media/ Marketing/  with minimum 2 years of experience in Public relations/ Corporate communications/ Media & event management.
  • Preferred related experience as a pursuit of marketing and ecosystem development for incubator or startups or allied.
  • Excellent written and verbal communication skills, strong ability to summarize build promotional content.
  • Intellectual curiosity and ability to “get smart quick” on a wide variety of topics to publish stories.