SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP
MANAGEMENT AND ENTREPRENEURSHIP
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Faculty
N. T. Sudarshan Naidu
Assistant Professor,
Marketing Management
School of Management and Entrepreneurship
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Education Details
Fellow, Institute of Rural Management Anand.
Master of Engineering from Tamil Nadu Agricultural University, Coimbatore.
Bachelor of Technology in Agricultural Engineering from the University of Agricultural Sciences Dharwad.
Professional Experience
During Fellow Programme worked in a research project sponsored by the Ministry of Panchayati Raj, GoI for preparation of the “State of Panchayats Report: An Independent Assessment” for 2007-08 and 2008-09.

Faculty in the University of Agricultural Sciences Bangalore from March, 2003-January, 2004.
Research Interests
Primary:
B2B Marketing
Rural Marketing
Agricultural Marketing/Agribusiness

Secondary:
Managing Collectives (cooperatives, commons)
Local governance
Select Publications
A. Working Papers

Naidu, N.T. Sudarshan, “Co-operative Farming: A case study of the Gambhira Collective Farming Society”, Working paper 229, Anand: Institute of Rural Management Anand, 2012.

B. Presentations in Symposiums /Conferences

Naidu, N.T. Sudarshan and Debiprasad Mishra, “Role of Price in Managing Buyer-Seller Relationships in Contract Farming”, International Food and Agribusiness Management Association 23nd Annual World Forum and Symposium, Atlanta, June 2013.

Naidu, N.T. Sudarshan and Debiprasad Mishra, “Perspective of Rural Managers on the Discipline and Practice of Rural Management”, First National Symposium on Rural Management, Bhubaneswar, November 2012.

Naidu, N.T. Sudarshan and Debiprasad Mishra, “Managing Buyer-Seller Relationships in Contract Farming”, International Food and Agribusiness Management Association 22nd Annual World Forum and Symposium, Shanghai, June 2012.

Satpathy, D. Swetapadma and Sudarshan Naidu, “Study on Feasibility of Rythu Bazar in Ahmedabad for Vegetables” Indian Society of Agricultural Marketing Regional Seminar, Anand, March 2011.

Naidu, N.T. Sudarshan “Building Sustainable Farmer-Contract Farming Sponsor Relationships”, International Food and Agribusiness Management Association 20th Annual World Forum and Symposium, Boston, June 2010.

Naidu, N.T. Sudarshan, “Institutional Innovation for Marketing of Perishables-Study of Safal Terminal Market” International Conference on Agripreneurship and Rural Development, Varanasi, 2009.

Naidu, N.T. Sudarshan, T N Venkata Reddy and Suresh, (2009), “Analysis of Legal issues of contract farming of the states of Gujarat and Karnataka, India”, National seminar on Emerging Issues in Contract Farming in India, Mysore, 2009.

Naidu, N.T. Sudarshan, “Supply Chain Management of Fruits and Vegetables - A Case Study”, International Conference on Agribusiness and Food Industry, Lucknow, 2007.

Naidu, N.T. Sudarshan and P. Manavalan, “Remote sensing applications in water resources management” All India Seminar on Advances in Agricultural Mechanization, Bangalore. 2002.

Naidu, N.T. Sudarshan, M.V. Ranghaswami, and K.S. Ramesh, “Application of remote sensing and GIS for monitoring of land use/ land cover changes of Peddakalvapalle watershed”, All India Seminar on Advances in Agricultural Mechanization, Bangalore, 2002.

C. Chapters in Books or Reports

Naidu, N.T. Sudarshan, “Critical Analysis of Contract Farming Rules of Gujarat State” in Agribusiness Potential of Gujarat State (Seminar Proceedings), Nagpur: Indian Society of Agricultural Markeitng, 2011.

Satpathy, D. Swetapadma and N. T. Sudarshan Naidu, “Study on Feasibility of Farmers’ Market in Ahmedabad for Vegetables” in Agribusiness Potential of Gujarat State (Seminar Proceedings), Nagpur: Indian Society of Agricultural Markeitng, 2011.

Sivakumar, S and N.T.Sudarshan Naidu, “Building Inclusive Supply Chians – ITC e-choupal” in Rural Management Cases - An Alumni Initiative, Debiprasad Mishra, Partha Sarathy Roy and Sushanta Kr.Sharma (Ed.), Anand: Institute of Rural Management Anand, 2010.

Naidu, N.T. Sudarshan, T.N. Venkata Reddy and Suresh, “Analysis of Legal issues of Contract Farming of the States of Gujarat and Karnataka, India”, in Contract Farming in India Present Scenario and Future Prospects, M.Devaraj and Anurag Bhatnagar (Ed.), New Delhi: Excel India Publishers, 2010.

Naidu, N.T. Sudarshan, “Arunachal Pradesh”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports, Debiprasad Mishra (Ed.), Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Himachal Pradesh”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports, Debiprasad Mishra (Ed.), Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Tripura”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports, Debiprasad Mishra (Ed.), Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Uttar Pradesh”, in The State of Panchayats 2008–09: An Independent Assessment, Volume Two: State Reports, Debiprasad Mishra (Ed.), Anand: Institute of Rural Management Anand. 2010.

Naidu, N.T. Sudarshan, “Institutional Innovation for Marketing of Perishables – Study of Safal Terminal Market”, in Perspectives on Agripreneurship and Rural Development, R.K Pandey, P.S Tripathy, S.K.Dubey and Ashish Bajpai (Ed.), New Delhi: Excel India Publishers, 2009.

Naidu, N.T. Sudarshan, “Arunachal Pradesh”, in The State of Panchayats 2007–08: An Independent Assessment, Volume Two: State Chapters, Anand: Institute of Rural Management Anand, 2008.

Naidu, N.T. Sudarshan, “Tripura”, in The State of Panchayats 2007–08: An Independent Assessment, Volume Two: State Chapters, Anand: Institute of Rural Management Anand, 2008.

Naidu, N.T. Sudarshan, “Dadra and Nagar Haveli”, in The State of Panchayats 2007–08: An Independent Assessment, Volume Two: State Chapters, Anand: Institute of Rural Management Anand, 2008.
National and International Recognition
  1. Gold Medal of the University of Agricultural Sciences for highest grade point average in Bachelor of Technology
  2. Mataldinni Gold Medal for highest grade point in Farm Power and Machinery subjects
  3. 7th Rank in All India Entrance Examination for Masters’ Degree Program conducted by Indian Council of Agriculture Research (ICAR)
  4. Junior Research Fellowship of ICAR during Master’s programme
  5. University Merit Scholarship during graduation
  6. Rolling shield for Best Academic Performance during graduation
  7. Rolling shield for Best All Rounder during graduation
Professional Affiliation
  • Member, International Food and Agribusiness Management Association
  • Life member, Indian Society of Agricultural Marketing
  • Associate Member of Institution of Engineers’ (AMIE), India
Executive Summary
Sudarshan has done Fellow program (doctoral program) at the Institute of Rural Management Anand (IRMA) and Master of Engineering from Tamil Nadu Agricultural University, Coimbatore. He has presented three papers in international symposiums abroad and numerous papers in international and national conferences in India. His research interests include b2b marketing, rural and agricultural marketing, political marketing, managing collectives and local governance. Sudarshan has worked on 'Managing buyer-seller relationships in contract farming' for his thesis during Fellow Programme at IRMA. He was awarded with University Gold Medal for highest grade point average in graduation. At IRMA, Sudarshan has worked on a major national level research project 'The State of Panchayats' sponsored by the Ministry of Panchayati Raj, Govt of India. His work on Gambhira collective is popular and also finds a mention in the final report of the Twelfth Five Year plan working group of Planning commission on 'Disadvantaged farmers including women'.

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